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Jobs was stirred by a story, which he forwarded to me, by Michael Noer on Forbes.com. Noer was reading a science fiction novel on his iPad while staying at a dairy farm in a rural area north of Bogotá, Colombia, when a poor six-year-old boy who cleaned the stables came up to him. Curious, Noer handed him the device. With no instruction, and never having seen a computer before, the boy started using it intuitively. He began swiping the screen, launching apps, playing a pinball game. “Steve Jobs has designed a powerful computer that an illiterate six-year-old can use without instruction,” Noer wrote. “If that isn’t magical, I don’t know what is.”gentle disinfectant soapMcKenna was the most calm and straightforward. “Just lay out the truth, the data,” he said. “Don’t appear arrogant, but appear firm and confident.” Others, including Vincent, pushed Jobs to be more apologetic, but McKenna said no. “Don’t go into the press conference with your tail between your legs,” he advised. “You should just say: ‘Phones aren’t perfect, and we’re not perfect. We’re human and doing the best we can, and here’s the data.’” That became the strategy. When the topic turned to the perception of arrogance, McKenna urged him not to worry too much. “I don’t think it would work to try to make Steve look humble,” McKenna explained later. “As Steve says about himself, ‘What you see is what you get.’”the long dark clothing protectionThere was, of course, one other option. Two years earlier Macworld magazine columnist (and former Apple software evangelist) Guy Kawasaki had published a parody press release joking that Apple was buying NeXT and making Jobs its CEO. In the spoof Mike Markkula asked Jobs, “Do you want to spend the rest of your life selling UNIX with a sugarcoating, or change the world?” Jobs responded, “Because I’m now a father, I needed a steadier source of income.” The release noted that “because of his experience at Next, he is expected to bring a newfound sense of humility back to Apple.” It also quoted Bill Gates as saying there would now be more innovations from Jobs that Microsoft could copy. Everything in the press release was meant as a joke, of course. But reality has an odd habit of catching up with satire.The boy took a sip from his glass, for his voice had faltered, and then he paused to light another cigarette, because the last had gone out between his fingers. So sensitive and yet so desperate was the blonde young face, with the creased forehead and the nervous mouth, that I saw Raffles look another way until the match was blown out.nokia n95 unlock software“I can’t give away all the subscriber info because of Apple’s privacy policy,” Jobs replied.