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Jobs was often bullied, and in the middle of seventh grade he gave his parents an ultimatum. “I insisted they put me in a different school,” he recalled. Financially this was a tough demand. His parents were barely making ends meet, but by this point there was little doubt that they would eventually bend to his will. “When they resisted, I told them I would just quit going to school if I had to go back to Crittenden. So they researched where the best schools were and scraped together every dime and bought a house for $21,000 in a nicer district.”marquardt maskThe first instinct that he indulged was his passion for design. The name he chose for his new company was rather straightforward: Next. In order to make it more distinctive, he decided he needed a world-class logo. So he courted the dean of corporate logos, Paul Rand. At seventy-one, the Brooklyn-born graphic designer had already created some of the best-known logos in business, including those of Esquire, IBM, Westinghouse, ABC, and UPS. He was under contract to IBM, and his supervisors there said that it would obviously be a conflict for him to create a logo for another computer company. So Jobs picked up the phone and called IBM’s CEO, John Akers. Akers was out of town, but Jobs was so persistent that he was finally put through to Vice Chairman Paul Rizzo. After two days, Rizzo concluded that it was futile to resist Jobs, and he gave permission for Rand to do the work.roman wipes amazonUn souvenir heureux est peut-être, sur terre. Plus vrai que le bonheur.In the meantime Jobs and his team—Rubinstein, Fadell, Robbin, Ive—were able to keep coming up with new versions of the iPod that extended Apple’s lead. The first major revision, announced in January 2004, was the iPod Mini. Far smaller than the original iPod—just the size of a business card—it had less capacity and was about the same price. At one point Jobs decided to kill it, not seeing why anyone would want to pay the same for less. “He doesn’t do sports, so he didn’t relate to how it would be great on a run or in the gym,” said Fadell. In fact the Mini was what truly launched the iPod to market dominance, by eliminating the competition from smaller flash-drive players. In the eighteen months after it was introduced, Apple’s market share in the portable music player market shot from 31% to 74%.earth friendly disinfectant“The odds are only six to one against it,” said Levy, indifferently. “One of you takes them with his eyes open. It seems rather a pity that the other should feel bound to follow him to certain ruin. But I suppose you know your own business best.”